We’re Here to Help
Telenor believes that success is measured not only by good business results and a leading market position, but also by treating the local community in a responsible way. This is further supported by the fact that Telenor Group is among the top five mobile operators on the prestigious Dow Jones Sustainability Index list. This Index ranks global companies based on the assessment of the overall financial, social and environmental performance.
Our company founded the Telenor Foundation, in March 2007. As the largest foreign investor in Serbia, Telenor has continued investing in Serbia and helping the development of the country’s social potentials through the Telenor Foundation. It is our desire to help resolve certain problems that Serbian society faces. This is why the Foundation initiates and supports projects that offer effective, sustainable and developmental solutions throughout Serbia. This is also the purpose of the unique concept of corporate social responsibility that the Telenor Group has been implementing successfully throughout the world (www.telenor.com
Soon after entering the Serbian market we started contemplating how best to direct our social responsibility effort. The fact that we invited experts from different areas of expertise to be members of the Foundation’s Managing Board shows that we do not want our business plans to affect the Foundation’s strategy, but that it should be guided by the genuine needs of this society and contribute to its successful growth and development.
We care about the long-term impact of the projects we support. Simply giving money and pulling out is not our style. We do not wish to support a certain project and then forget about it. Instead, we follow it through and support it over a longer period of time.
Our managers are involved in the Foundation’s projects and they monitor their progress. Our employees contribute through volunteer work and personal example.
The Managing Board now faced the task of defining the Foundation’s activity fields, by studying the needs of Serbian society and the particular areas which needed attention. Today, the Telenor Foundation mainly focuses on youths, their education and professional advancement, socially vulnerable groups and the development of cultural production and the art market. Following the global orientation of the Telenor Group, we also initiate and support projects aimed at environmental protection.
Through its many different projects and activities, the Telenor Foundation has supported one fundamental goal – to help Serbian society move forward and grow.
Telenor CEO and
Telenor Foundation Managing Board Chairman